In the business world, it will be a risk to launch an untested product in the market. So before spending millions of dollars for creating a new product, any company want to know whether people are interested in such products.

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In technical term, this is known as market research. Market research is a big business. Companies spend billions of dollars on this.

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Through market research, these companies get the complete idea about the taste of their consumers. It helps them to design and manufacture a product that will be successful in the market.

Companies hire market research firms for this task. There are various market research firms who has millions of members in their database who are ready to give their feedback and opinion.

They do it with the help of an online survey. They ask hundreds of different questions through this online survey.